How to Look at Link Value in Search Engine Optimization

In search engine optimization (SEO), link juice refers to the value or authority that is passed from one webpage to another through hyperlinks. Link juice is a common SEO term used in the marketing industry and here at CVR we feel like link juice sounds gross. So we prefer to call it link value. When one webpage links to another, it passes authority to the linked page, which can improve the linked page's search engine ranking. So a link points value to a website aka link value.

So that begs an important question: how many backlinks does Google think point to your website? While we can never possibly know the exact amount of backlinks Google has indexed, there are several common ways to gauge the amount of backlinks that point to a website.

• Backlink checkers are online tools that allow you to enter a website URL and see a list of all the backlinks pointing to that site. Popular backlink checkers include Ahrefs, Semrush, Majestic and Moz. These companies deploy web crawlers similar to Google that move from page to page and website to website. They also mimic Google in inexing, data processing and data storage all to deliver backlink analysis and data presentation.
• Google Search Console is a free tool provided by Google that allows you to see the number of backlinks pointing to your site, as well as other valuable SEO data. This is where you can submit a sitemap to Google. You will need to verify ownership of your website by adding a snippet of code or meta tag to the website's HTML or by using alternative verification methods like domain name provider or Google Analytics. In addition to their legacy link report you will have access to website indexing reports, performance data, index coverage, mobile usability, URL inspection tool and manual actions.
• Google Analytics is not specifically a backlink analysis tool, but can provide valuable data on the amount of referral traffic coming from other websites. This can be a good indicator of the number of backlinks pointing to your site.

Once you have a list of backlinks pointing to your site, you can also assess the quality and relevance of those links to gauge their value. Backlinks from high-authority, relevant websites are generally more valuable than those from low-authority, unrelated sites. Backlinks from top-level domains (TLDs) such as .gov, .edu and .org are highly-valued links, since they are typically trustworthy sources.

In addition to these tools, it's important to remember that link building should be a strategic and ongoing process that involves creating high-quality content and building relationships with other websites in your industry. The quantity and quality of backlinks to your site can have a significant impact on your search engine ranking, so it's important to prioritize link building as part of your overall SEO strategy.