Johnny Rose would be happy to know that the product launch got more than a few “tweets on Facebook.” The 10-day campaign generated a $12.83 ROAS on Meta, a $13.45 ROAS on Pinterest, and a strong AOV. On organic social, the launch video was the top performing post for the quarter and received strong praise from the audience. A “Just Write It Off” sweepstake we executed as part of the campaign received nearly 20K entries!