Capabilities
MEDIA & ANALYTICS
YOU HAVE THE DARTS, BUT WHAT’S THE BULLSEYE?
Strategic Media Planning
From household-addressable digital to global placements, we craft plans that help you reach your marketing objectives, using traditional research tools along with cutting-edge services including AI-fueled predictive modeling to maximize ROI. We build brands that matter – no matter the media.
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Digital Media
Taking a holistic view of the customer journey helps us determine the tactics that work best for your messaging. With more than half of all media budgets invested in digital media, we utilize the latest tactics to optimize your media investment across search, social, display, digital out of home, shopper media and streaming audio and video, across both programmatic and publisher-direct methods.
Traditional Media
Traditional media can still provide the audience scale and reach that some brands need to succeed. Television, radio, print and out-of-home exposure still represent a significant portion of daily media usage. As part of your strategy, these channels can create awareness, drive traffic to physical locations and websites, reinforce brand loyalty and convert customers.
Analytics & Insights
Data without context is meaningless. Our media team crafts data visualization dashboards, distilling campaign data into actionable insights in order to deliver media optimization. We use this information across both messaging and tactics to maximize engagement, generate conversions and deliver maximum ROI on advertising spend.
Related Projects and Case Studies
