You have the darts, but what’s the bullseye?
Our team knows the tactics needed, from traditional media placement to the latest digital channels, to identify and hit your target. Working together we’ll recommend the most effective ways to connect to your audience.
Strategic Media Planning
Meticulous audience research and targeting allows us to develop the ideal media plan designed to get your message seen and maximize your ROI. From local media to global placements, we craft plans that help you reach your marketing objectives. We build brands that matter - no matter the media.
Taking a holistic view of your customers helps us determine the avenues that work best for your messaging. It’s not your job to know everything about today’s media, it’s ours. With more than half of all budgets invested in digital media, we constantly test and measure the latest channels so that we are on track to optimize your media investment.
While digital media continues to evolve, traditional media can provide the reach and content that some brands need to stand out. Consumers still spend many hours a day consuming television, listening to radio, reading print or being exposed to out-of-home advertising. Media plans that combine broad-reach vehicles as well as targeted digital often have the most impact.
Our work illustrates how we take media analytics to the next level, driving awareness, creating traffic, reinforcing brand loyalty and converting customers.
Higher Education Advertising
IU Kelley School of Business
Attracted potential graduate students through storytelling. See the case study >