Local and Statewide Campaign
the question
HOW ARE GIRLS IN INDIANA REALLY FAIRING?
Girls across Indiana deserve opportunities to explore, grow, and thrive! The Girl Coalition of Indiana is dedicated to connecting girls with local activities that empower them with the tools they need to live their best lives.
We started our partnership with Girl Co. with a targeted campaign to spark interest in joining Girl Scouts through the Year of Innovation pilot program. Designed to reach families in 20 key counties with a high density of girls from underserved communities, the campaign addressed gaps in participation by highlighting the emotional benefits of connection, mentorship, and skill-building.
let’s make a difference together
Launching Local
Our campaign was built on the universal truth: everyone has a girl in their life they want to see thrive. We personalized this story, focusing on real girls—their dreams, struggles, and aspirations—inviting caregivers to imagine the special girl in their lives and how they can shape her future. Starting with a community of girls and narrowing in on one, we highlighted her unique journey, flipping the script from history to HERstory.
Reaching Statewide
The second portion of the campaign seeks to engage Indiana decision-makers, influencers, and advocates to raise awareness and drive action to support girls across the state. By encouraging everyone to read the Indiana Girl Report, the campaign educates the public on the challenges girls face and how they can help. Through key messaging like “Give Her a Voice” and “Speak Up for Her,” we highlight the need for collective action, inviting individuals to become advocates and mobilize grassroots efforts. The campaign focuses on the “What if?” question, inspiring meaningful change and ensuring that every girl in Indiana has the resources and support to thrive.
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Projects and Case Studies
