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Cummins is a global manufacturer of engines, generators and power solutions for a wide variety of industries. Originally established as a diesel engine manufacturer, Cummins has grown into a leading-edge transportation and power generation technology company, serving customers in approximately 190 countries and territories around the world.
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Cummins partnered with CVR to develop a high production value virtual press event on Valentine’s Day 2022 to showcase its fuel-agnostic platform and demonstrate the company’s strong vision for the future to the press, employees and the public. We worked closely with the Cummins On-Highway team to develop an event with prerecorded and live Q&A content. From kickoff to premier, the virtual event was planned and produced in just 60 days.
The entire project included strategic planning, script development, filming of multiple Cummins stakeholders over multiple shoot days (with supporting headshots), creation of virtual event invitations for media, development of press materials, media relations and production of the live Q&A event.
OUTCOME
The announcement made a huge impact on the press and Cummins stakeholders. Media coverage of the event and subsequent press release landed 63 media hits in the first 30 days following the event. In all, an estimated 2.8 million impressions were created. Many members of the company’s top leadership team also went out of their way to congratulate our direct contacts for a highly successful launch that has provided a new path forward for both Cummins and the planet.
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