Know the Facts

Having finished on-camera interviews with individuals in recovery in late 2019, CVR worked with independent artists with ties to Indiana to bring these stories of hope to life through illustration and animation. The hybrid testimonials brought a unique look and feel to the work, allowing it to break through the clutter and deliver beautiful, human stories. The new long-form videos were completed in the same timeframe as originally planned. They were cut to be run as TV and radio spots across Indiana. The artwork and stories were adapted for web, social media and digital marketing to build out the brand and reinforce messaging.