Citizens Energy Group

We crafted this campaign to make a meaningful impact in Indianapolis by helping residents save energy and money at home. Through a series of engaging videos, we introduced "Ways to Save Man." To maximize the campaign’s reach, we extended the message through promotions across social media, digital ads, and banners in the Fever and Pacers arenas, ensuring high visibility. Our goal was to inspire Indianapolis families to take control of their energy use while contributing to a more sustainable future.