Situation
The fourth quarter is critical for sporting goods retailer Lids. To spur sales at the chain’s brick and mortar stores, Lids wanted a campaign that featured the customization available on site. The goal was to tell as many personal gift-giving stories on social and digital channels as possible leading up to the holiday season. CVR was awarded the 15-video project in mid-October, with the first set of videos slated to deliver November 10.
Solution
CVR devised a team-driven plan that would allow multiple shoots to take place in different locales while editors and illustrators worked to assemble the stories. To make up for the lack of b-roll in storytelling, CVR utilized simple illustrations and animation to fill in the blanks. The resulting strategy allowed the stories to move forward even as new shoots were taking place across the US. The illustrations also gave the stories a lighter feel.
Outcome
adjusting the view
At the Speed of Retail
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