LIFT Academy

GAME-CHANGING RESULTS

Situation

Republic Airways recognized that something different needed to be done to address the growing global pilot shortage, which was (and is) having a detrimental effect on the travel industry. In order to create a larger pilot pool, and specifically one that would help Republic Airways fill their needs, Republic decided to open their own flight school. This flight school would be the most technologically advanced training program of its type, supplying Republic with a direct pipeline of First Officers.

let’s take off

Solution

CVR developed the name and brand identity for LIFT Academy, with LIFT being an acronym for Leadership In Flight Training based on Republic’s core values. From there, CVR developed a launch plan to attract millennials to the flight school. The initial campaign, “Explorers Wanted,” appealed to what was most important to millennials— having a full-time paycheck, flexibility to travel and work/life balance. To launch this campaign, CVR developed collateral and a paid media campaign directing to a new website that CVR created.

see their new website

Outcome

Record Results

Getting Pilots in the Right Seat

In 2023, CVR drove a record number of applications for LIFT Academy. As a result of a 6x increase in conversions compared to the previous media buying agency, the client increased spending by 100% resulting in a 500% increase in applications or more than 1,500 applications per month.

SOCIAL MEDIA CAPABILITIES

LIFT Academy

Situation

Solution

Outcome

Record Results

Getting Pilots in the Right Seat

A View To The Skies

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