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Bringing a Famous Tea Party to Life
For Harney & Sons Fine Teas, CVR created a whimsical tea party video to introduce two new Disney Collection flavors: Alice in Wonderland and The Mad Hatter.
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From Wonderland to Shopping Carts
Our efforts increased traffic to Harney’s Disney Collection landing page by 166%. The “Wonderland” campaign not only resulted in strong sales for the new blends, but even boosted sales of the five existing Disney-inspired blends that Harney had previously launched.
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From Billboards to Your Feed
We knew this campaign needed to be as magical as Wonderland itself, so we went down the rabbit hole and made sure Harney & Sons would be seen by more eyes than ever before. From the Queen’s court to the Cheshire Cat’s grin, we created enchanting content for every digital platform. And in a move that’s sure to make Mad Hatter proud, we took over a billboard in Times Square, introducing thousands of curious minds to our delightful tea blends every day. It’s a tea party you won’t want to miss!
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