With one of the most well-known engineering institutions in the world just two hours from UIndy’s campus (Purdue), messaging and targeting needed to be pinpointed if success was going to follow with applications.
CVR media team recommended identifying several unique audiences to target programmatically: Twitch, device ID targeting, behavioral targeting, retargeting & prospect lists, all resulting in 407 applications in that time frame.
This brand video for the University of Indianapolis Engineering program follows three diverse students as they collaborate on a real-life DesignSpine project to design a Custom Wrist Orthosis. Through scenes in the state-of-the-art R.B. Annis School of Engineering facilities, the video highlights the students’ journey from ideation to final production, showcasing the resources, faculty, and hands-on experiences available to bring innovative ideas to life. The narrative culminates with an emotional moment, where the design improves the life of the lead student’s father, reinforcing the school’s vision of “engineering for purpose” with the tagline “Design Your Purpose.”