Partnering to Boost Enrollment
FSSA’s Office of Early Childhood and Out-of-Home Learning sought marketing support for their On My Way Pre-K program, which allows low-income families to send their children to pre-K for little to no cost. Since 2020, CVR has partnered with On My Way Pre-K to support their enrollment efforts.
Gaining Momentum With Creative Strategy
By highlighting the benefits of pre-K for children now and later in life, CVR conceived a digital campaign that appealed to parents and guardians through a variety of mediums. Throughout our partnership with On My Way Pre-K, we also developed collateral, social media content, radio, giveaway items and even a children’s book to generate interest in the program.
Hitting Record Enrollment
On My Way Pre-K has seen a steady increase in enrollment numbers. Most recently, in the 2023-24 enrollment period, CVR helped On My Way Pre-K achieve their highest enrollment total to date. The program enrolled 7,990 children in pre-K, a 28% increase from the previous year.
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