We knew this campaign needed to be as magical as Wonderland itself, so we went down the rabbit hole and made sure Harney & Sons would be seen by more eyes than ever before. From the Queen’s court to the Cheshire Cat’s grin, we created enchanting content for every digital platform. And in a move that’s sure to make Mad Hatter proud, we took over a billboard in Times Square, introducing thousands of curious minds to our delightful tea blends every day. It’s a tea party you won’t want to miss!