WE GO
ALL IN
From ideas to creation and from abstract to foundations, we turn motivations into creative storytelling that moves audiences to engage and act.
When it comes to your business, your goals matter.
CVR is a strategically grounded, integrated agency, offering services in Strategy, Creative, Video, Media, and PR—allowing our clients’ budgets to stretch further and realize effective results. We do this by getting to know your business and making it ours.
As storytellers, we believe authenticity resonates, which is why it’s so important that we learn your story and work out the best way to tell it. As marketers, we know that conveying that message in the right way, at the right place, is essential.
Our team possesses diverse experiences and backgrounds that allow us to create insightful solutions for both B2B and B2C clients. We have the ability to execute and scale our solutions to meet client needs.
Built for Video. Driven by Story.
Video is one of the most powerful mediums to reach audiences, which is why we’ve built our own in-house department. From large-scale productions to UGC and platform-specific executions, our team has the ability to handle every aspect of production—scripting and storyboarding, filming and casting, animation and special effects, editing and placement, and beyond. We create visual stories that drive results as stand-alone productions or as an integral part of a full advertising campaign.
WE GO ALL IN BECAUSE WE BELIEVE THAT STRATEGY SHOULD BE CREATIVE, ㋡ and that creativity should be strategic.
CVR is Indiana’s longest-running advertising agency.
Founded by two Indianapolis Star writers in 1910, CVR has helped clients navigate changing markets, technologies and audiences for generations. Across sectors, industries and disciplines, CVR has a portfolio that reflects both the breadth of our capabilities and the depth of our Indianapolis roots. We’ve created iconic mascots like Boomer for the Indiana Pacers and placed the first ad for Colts season tickets the morning after the team arrived from Baltimore. CVR promoted iconic Indianapolis staples, including Conseco Fieldhouse (Gainbridge Fieldhouse), the NCAA Hall of Fame, the Alexander Hotel and the IndyGo Red Line. Over the years, our name has changed a little—Publicity Corporation to Caldwell VanRiper to CVR—but our dedication to our clients and the advertising business remains the same.
OUR TEAM
Our culture and commitment to clients starts here. Get to know our leadership team.
KEVIN FLYNN
Chief Executive Officer
A man with a plan.
MATT GEORGI
Chief Creative Officer
Kerning king.
KATIE CLEMENTS
Co-President
Serving looks and concepts.
BLAKE LOFGREN
Co-President
Connecting the dots.
JAN AMONETTE
Senior Vice President, Media
JULIE MUNCY
Vice President, Human Resources & Administration
Kara
Shaw
Shaw
Vice President,
Accounting
Accounting
PAUL WALTZ
Vice President, Account Service
hannah thomas
Vice President, Public Affairs & Social Media
Jack Cannon
Creative Director
Jared plew
Creative Director
bo stewart
Media Director
Advertising Approach
Our big picture is intentionally intertwined
As a fully integrated agency, CVR is comprised of five key departments—Strategy, Creative, Video, Media, and PR. We bring a cross-functional perspective to everything. Without Strategy, there’s no vision. Without Creative, there’s no spark. Without Video, there’s no movement. Without Media, there’s nothing to see. Without Public Relations, there’s no conversation.
We think together, because it makes the work better.
PERSPECTIVE
01
“Their expertise —from brand and website to video, paid and social media management, photography, content creation, and more—is unmatched. No matter the project, they bring creative energy, professionalism , and results. I’d recommend them to any business looking for a true partner to bring their brand to life.”
- Central Indiana Orthopedics
02
“They are thoughtful, reliable, and genuinely great partners to work with, consistently bringing value, ideas, and care to everything they do. CVR is a trusted partner.”
- BAVARIAN NORDIC
03
“CVR is invested in our success. This commitment takes many forms, from CVR senior leadership actively and directly engaging with multiple levels of personnel and projects for Allison, to CVR personnel consistently participating in on-site training at Allison to ensure they have a ‘next-level‘ understanding of our business.”
- ALLISON TRANSMISSION
amin worldwide
When 50+ international, independent agencies come together, clients benefit from one global partnership.
The Advertising & Marketing Independent Network (AMIN) is an alliance of like-minded partners who value trust and find strength in cultural differences. We are thinkers and doers who embrace change, foster innovation, and rely on each other’s know-how and expertise to answer the marketing needs of a changing world.
As a proud partner in the AMIN network of allies, CVR is part of a unified effort to inspire other agencies by sharing ideas and moving our clients forward. Together, we help our clients compete in a global marketplace while sharing collective insights and disruptive ideas to do better work at every level on every continent.
CVR CAREERS
Our team is inclusive, creative, authentic, curious, playful, bold, and kind. For all we know, we’re missing out on YOU!
While we have a stacked roster, we know there’s always room for the right fit. Even if we don’t have an open position, we’d love to hear from you.
For general inquiries, or to tell us about the cool thing you just did, please email Julie at careers@cvrindy.com