Community Health Network
Becoming Top of Mind for Matters of the Heart. Cardiovascular disease is the leading cause of death in Indiana. So, when someone is facing a cardiac emergency, they want to know they’re getting the best care. To solidify their status in the marketplace during a $50 million facility renovation, Community Hospital, Indy’s leading heart and vascular hospital, chose CVR to create an awareness campaign. Working side-by-side with Community’s marketing team, we developed a plan that positioned the facility as the best choice for cardiovascular care. Client testing of “The Heart’s in the RightPlace” showed how the campaign resonated with patients compared to previous creative:
12 point
increase in "likeability"
5 point
increase in "believability"
10 point
increase in "emotional connection"
Becoming Top of Mind for Matters of the Heart
Research foundthat patient’s were confused by the number of healthcare providers and theservices offered. Backed by this insight, our campaign, “The Heart’s in theRight Place” was created to keep the focus what patients (optimal heart care)while reinforcing that Community Hospital was the correct choice for theircardiovascular needs. The multi-media campaign drove testing and visits througha concept that mixed branding with actionable messaging.
