Steeped in Wonderland

Took a client collaboration with Disney and turned it into a whimsical tea party fit for the Queen’s court. 

Inspired by Lewis Carroll's book, Alice’s Adventures in Wonderland, the campaign had to be as magical as the story itself. Creating content that transitioned seamlessly from your phone/feed to Times Square, CVR captured the essence of Wonderland with video that inspired and invited adventurers to give it a try. The “Wonderland” campaign drove increased sales across all Disney-inspired blends, not just the two new varieties.