LIDS
Sometimes getting it done is where creativity really shines. Hired with less than 10 weeks until Christmas, CVR was brought on to produce a series of 15 gift-giving stories for social channels, featuring Lids employees nationwide.
15 videos
10 weeks. 5 crews. 4 states. 1mission.
Service:
Video
Industry:
E-commerce
At the Drop of a Hat
From LA to New York and cities in between, CVR scrambled crews and illustrators to capture the heartfelt stories of personalized gifts given live. “Diary-style” illustrations filled in the gaps while smiles and tears brought the stories to life. The first videos debuted at Thanksgiving, providing plenty of run-up to the Holidays. One of Lids’ social followers called our videos “low-key fire”…and who are we to disagree?
