Bavarian Nordic
Before you can give someone a vaccination, you have to get their attention. Bavarian Nordic partnered with CVR to get the word it in an approachable manner. In the first six months after launch, CVR generated:
33 MIL
impressions
130,000+
web sessions
500% INCREASE
in site traffic
Serious fun. Targeted Approach.
While anyone can catchmpox, formerly known as monkeypox, it poses a higher risk for those in theLGBTQ+ community. Bavarian Nordic, a vaccine manufacturer, wanted to connectwith those considered most at-risk. They chose CVR to develop an educational andempowering campaign that encouraged vaccination.
EMPOWERED AGAINST MPOX
Making that connection meant we had to understand our audience, learn their obstacles tovaccination, and tell the story authentically. Ourefforts had to reflect thepeople we were trying to reach. By developing a relevant story and placingmedia where the audience can be found, we created a campaign that was genuine andsincere—compelling people to stay connected without letting mpox get in theway.
