Gleaners Food Bank
While dropping off a can of food at the local food pantry helps, the real difference happens when organizations like Gleaners turn a donated dollar into ten. Our goal was to show food insecurity in a different, first-person light, spurring donations and interest during the Holidays.
Service:
Video & Campaign Strategy
Industry:
Non-Profit
Picky Eaters
One in six Hoosiers suffer from food insecurity. We can change that.
The multi-media campaign looked at hunger from a unique perspective. No guilt. No shame. Just a straightforward example of how fortunate many of us are, and how we can help those less fortunate.
6 Million impressions
with more than 5000 clicks to Gleaners’ donation page in year one. Campaign was extended to second year due to previous year's success.
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