Gleaners Food Bank
Targeted, multi-media campaign looked at hunger from a unique perspective. No guilt. No shame. Just a straightforward example of how fortunate many of us are and how we can help those less fortunate.
ONE IN SIX HOOSIERS
suffer from food insecurity
5000+ CLICKS
to Gleaners donation in the first year
Service:
Video & Campaign Strategy
Industry:
Non-Profit
Maximizing impact
While dropping off a can of food at the local food pantry helps, the real difference happens when organizations like Gleaners turn a donated dollar into ten. Our goal was to show food insecurity in a different, first-person light, spurring donations and interest during the Holidays.
