Citizens Energy Group
When Citizens Energy Group’s customer surveys revealed that folks wanted to hear more about how to save money on their bills, we helped them answer that call directly, and with a touch of flair, by creating “Ways to Save Man”—an upbeat, casually supernatural spokes-guy in a sharp green suit.

Service:
Video & Media Campaign
Industry:
Utilities
Ways to Save Man
First materializing to applaud resource-saving decisions in the home, he’s since evolved into a go-to source for home money-saving and safety tips—and even the host of his own edu-tational game show. By partnering with Citizens, we’ve created a campaign that helps them stand out, while delivering money-saving tips alongside natural gas, water, and wastewater services.


