Republic Airways & LIFT Academy
Republic Airways needed more pilots. Instead of recruiting from the existing talent pool, they created their own by starting a flight school designed to train students for future careers at Republic.

Service:
Brand & Campaign Strategy
Industry:
Education
The Future of Flight
We named that school LIFT Academy and then worked with our client to find the best ways to attract high-quality students. After creating a website that stressed the school’s feasibility, value, and affordability, we attracted recruits through, and a highly targeted media plan. The results? A steady stream of students began heading for the sky, thanks to some serious boots-on-the-ground research.


6x
increase in conversions
500%
increase in applications
