Republic Airways & LIFT Academy
Republic Airways needed more pilots. Instead of recruiting from the existing talent pool, they created their own by starting a flight school designed to train students for future careers at Republic. From logo to recruitment, CVR went to work filling cohorts and flight decks.
6X
increase in conversions
500%
increase in applications
Service:
Brand & Campaign Strategy
Industry:
Education
The Future of Flight
We named the school LIFT Academy and then worked with our client to find the best ways to attract high-quality students. After creating a website that stressed the school’s feasibility, value, and affordability, we attracted recruits through, and a highly targeted media plan. The results? A steady stream of students began heading for the sky, thanks to some serious boots-on-the-ground research.
