There is nothing wrong with asking for what you deserve
CVR has had the pleasure of working with our client Harney & Sons Fine Teas for many years, allowing a true partnership to develop. Our understanding of their business needs and audience led us to propose a new collaboration with Schitt’s Creek with the goal of driving AOV, ROAS, and new customer acquisition. Once the deal between ITV Studios and Harney was complete and a new line of teas inspired by the show was developed, it was CVR’s turn to execute a marketing campaign as buzz-worthy as the show.
Pretentious…or timeless?
“I’m obsessed with this!”
– David Rose
Johnny Rose would be happy to know that the product launch got more than a few “tweets on Facebook.” The 10-day campaign generated a $12.83 ROAS on Meta, a $13.45 ROAS on Pinterest, and a strong AOV. On organic social, the launch video was the top performing post for the quarter and received strong praise from the audience. A “Just Write It Off” sweepstake we executed as part of the campaign received nearly 20K entries!
Folding in the Cheese
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