The pride of American tea, Harney & Sons Fine Teas proudly source the finest teas and create innovative, flavorful blends. To engage with their audience, collaborate with major brands like Disney and turn “likes” into sales, they turned to CVR.
When JD Sports entered the U.S. market, they wanted to appeal to Gen Z, who they perceived as a universal consumer. CVR conducted research with influencers in six different countries, tapping into our AMIN global partners, to test this hypothesis with video interviews.