Capabilities
PR & SOCIAL MEDIA
WHERE CREATIVITY MEETS INFLUENCE
Social Media Strategy & Reporting
Our social team develops strategic plans that boost brand awareness, engage target audiences and support business goals. We define content pillars, select relevant social media platforms and establish clear objectives. As conversations about your brand and competitors grow, it’s crucial to measure the impact on traffic, awareness and engagement. CVR has the tools and expertise to monitor and measure your social media performance, ensuring effective brand building.
Media Relations & Community Outreach
Our PR team builds relationships with journalists and media outlets to secure positive earned media coverage targeting your audience. We develop releases for key announcements, craft stories tied to industry trends, manage media inquiries and coordinate press conferences and events. We also help clients reach stakeholders and target communities through public events, meetings and collaborations with local organizations, nonprofits and government agencies.
Crisis & Reputation Management
Crisis response can affect a company long after the situation has passed. Our dedicated public relations team works ahead to provide crisis planning before it is needed. Anticipating problems is key, so we leverage social media listening to uncover conversations before they become a larger issue.
Influencer Marketing
Consumers increasingly rely on influencers for product and service recommendations, prompting more brands to integrate influencer marketing into their strategies. Our team identifies influencers whose content aligns with your target audience and company values. We collaborate with them to create authentic, relatable content that showcases your offerings.
Content Development
Emojis are not a strategy. That’s why we work with you to create meaningful social content optimized for various formats and social platforms. Together we manage monthly content calendars to ensure we are creating a mix of posts that meet your marketing and brand objectives. We traditionally work to produce content in advance and are nimble enough to respond quickly to real-time events and conversations.
Related Projects and Case Studies
