Indiana Bar Foundation

CVR developed a comprehensive marketing plan that included paid media advertising, social media content, and public relations initiatives. By partnering with organizations and social media creators, we enhanced our approach to include influencer marketing, user-generated content, and organic social media strategies, effectively reaching our target audience of teachers, principals, and school administrators. The CVR public relations team collaborated with the client to draft and distribute a press release announcing the statewide student mock election, along with tailored media pitches for regional reporters at local newspapers and broadcast outlets. Additionally, CVR coordinated various media opportunities and hosted a media training session to prepare for those interviews.

Our campaign achieved remarkable success for the Indiana Kids Election, creating widespread engagement with over 18,000 students participating statewide. This was supported by more than 200 educators who registered for the program. Overall participation grew significantly, with 165 schools involved compared to 22 schools in the pilot program. Public relations efforts further amplified the campaign’s impact, securing more than two dozen published articles, media interviews and influencer content reaching an audience of 256 million. Paid media initiatives also played a pivotal role, delivering 500,000 impressions that drove traffic to the campaign’s website, where audiences accessed essential educational resources. Despite operating within a narrow timeframe, the campaign effectively raised awareness among a niche audience, demonstrating scalability and strategic success.