When referrals and enrollment numbers dipped, First Steps came to CVR to refresh their brand to better reflect the delicate and necessary services they offer. Since the rebrand, CVR has helped reach parents and guardians across Indiana, and the program has bounced back to pre-pandemic enrollment.
Real Storytellers
While it’s not always easy to talk about addiction, speaking truth helps fight the stigma. When Know The Facts needed help expanding their messaging, CVR worked with Hoosiers in recovery to spread the word. This Emmy® Award-Winning campaign echoes the fact that addiction is a disease, treatment is available and recovery is possible.
Since 2020, CVR has partnered with On My Way Pre-K to boost enrollment. Developed to reach parents and guardians across Indiana, the campaign focuses on the benefits of pre-K to encourage applications. In 2022-23, CVR helped On My Way Pre-K achieve their highest enrollment total to date – a 30% increase from the previous year.