Expert Insights & Product Highlights
dormakaba, a leading provider of innovative security solutions, planned to showcase their diverse range of products during ISC (International Security Conference and Expo) West in Las Vegas. To capture the excitement in their booth, get input from experts and highlight their wide product range, CVR’s video team headed west. The goal, create 6 video vignettes for use on dormakaba’s microsite and other promotional channels immediately after the show.
our trade show capabilities
Seamless Video Production: From Trade Show Floor to Final Cut
CVR outlined a production plan and working with key dormakaba members, briefed in subject matter experts to streamline the shoot process. During the trade show, CVR captured the on-site interviews and b-roll using multiple cameras to ensure dynamic and engaging shots. After the footage was collected each day, CVR editors began pulling stories together. This nimble process allowed CVR to present the initial cuts of all videos prior to show close, setting the client up for an expedited review process.
Turning Trade Show Moments into Sales Opportunities
The videos highlighted the client’s offerings effectively and were live on the microsite within a week of the trade show. dormakaba was able to immediately use the videos and assets to aid in show follow up and future sales opportunities.
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