BAVARIAN NORDIC 

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Crafting Impactful Vaccination Awareness

Telling a story is one thing—crafting a message that feels genuine, engaging, and effective is another. When Bavarian Nordic approached CVR to develop a video campaign encouraging at-risk populations to get vaccinated against mpox, we knew authenticity would be the key to success. Without the right tone and execution, the message wouldn’t connect.

Authentic From the Start

From casting talent that truly reflected our target audience to selecting real, lived-in locations, every decision was made to ensure credibility and impact. Our goal was to create a campaign that felt natural, not scripted. With minimal voiceover guiding the story, the visuals did the heavy lifting, making the message more immersive, emotional, and effective.

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Large-Scale Production with Precision Execution

This wasn’t just another video shoot—it was a high-impact production that required strategic pre-production, hands-on creative direction, and a team that could execute at the highest level. From securing unique locations to managing a full production crew, we ensured every detail contributed to an immersive and visually compelling final product. With multiple shoot days, a comprehensive shot list, and seamless coordination across teams, we delivered a polished, cinematic video alongside a robust library of photography assets. This campaign is a testament to CVR’s ability to take on complex productions and deliver outstanding results.
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Show and Tell

The work debuted at Atlanta Pride and is shown routinely at festivals and events. Our video and photography from the campaign have been utilized across digital and social channels to extend the brand’s outreach and increase awareness of this important initiative.

Indianapolis Video Production

As a full-service ad agency in Indianapolis, this project showcases our ability to produce large-scale video content that not only engages audiences but also drives meaningful action. Whether it’s healthcare, public service, or brand storytelling, CVR brings expertise, creativity, and executional excellence to every project.

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