Our Client Wanted to Increase the Flow of New Patient Leads
Back in 1947, South Bend Orthopaedics got its start—and it wasn’t long before the practice was helping to heal Notre Dame athletes as well as local residents. By 2024, however, SBO started to think their volume of new patient opportunities could be higher. We thought so, too: and when they hired us, the gains immediately strengthened our client’s connection with potential patients in their community.
Buying Digital Media for SBO Earned Stronger Performance and More Leads
Get your numbers up
Our Campaign Made an Impression
Driven primarily by paid search, campaign optimizations year over year led to a 62% increase in impressions between 2024 and 2025—and they’re still rising in 2025 (38% higher, as of this writing).
On Meta, our primary goal was awareness. In 2025, we achieved a 101% increase in impressions and a 48% increase in clicks—which, again, were achieved through optimization, as we changed our audience targeting to increase delivery and reach previously untapped users. In all, SBO’s site attracted more than 118,000 new visitors: a 44% increase in traffic.
10M Impressions Delivered
Along the way, our 2024 Notre Dame Partnership Awareness Campaign raised awareness of SBO and its 75 years of service as the team physicians for the Fighting Irish. Using Meta, display, and YouTube (augmented by OOH near the stadium and TV/radio spots during the game), we geo-fenced Notre Dame’s stadium and campus and retargeted users throughout the campaign’s duration—delivering 10 million impressions and 11,000 clicks.
See More Work
